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  • July 23, 2009
  • Pserra Racing is proud to officially launch their redesigned website and on-line shopping store. Developed to help promote their race team as well as their new dealership of the Birel chassis line the site is slick and contemporary. The race team is in their second year of competition and is displaying some excellent results on track all over North America and currently leads the points in the ultra competitive Rotax Max Senior class in the Brian Stewart Racing Karting Championship.

    Located at the website features a complete redesign from head to toe including a new online store and in depth information on the Birel chassis line. Customers can go on and search for products, find information on services 24 hours a day seven days a week. All the shopping services are safe and secure, built to today's strictest Internet standards.

    "The old website really needed to be updated and Autosports Media has done an excellent job developing the site to our needs," comments team owner Peter Serravalle. "Promoting the Birel chassis and all of our products was very important to us, but also keeping everyone up to date on how our drivers are doing was very important too, and it has all been done very professionally."

    The website launch is just one of many new things developing in the Pserra Racing stable. Their new retail location is in the final stages of completion as the finishing touches are added the showroom, engine shop and service centre. At the beginning of the 2009 season Pserra Racing purchased a 48' mobile trackside support centre to expand their customer service capabilities.

    "Everything around the shop is coming together very nicely and we are really looking forward to grand opening," continues Serravalle. "We plan to have the grand opening during the week of the Canadian Nationals since we are just around the corner of Goodwood Kartways. This way everyone can take a few moments to get away from the track and come check us out." More information regarding the grand opening will be announced shortly.

    On the track the action never stops for Pserra Racing. Over the next four weeks the team will head to Quebec for the Petit Monaco de Trois Rivieres, then to Shannonville for the Brian Stewart Racing Karting Championship Ontario Grand Nationals and finally to Goodwood Kartways for the 2009 ASN Canada National Championships.

    For more information on Pserra Racing and the Birel Chassis line go to or call Peter Serravalle at 416.989.0351.